- Pat Hume
        Senior Vice President,
        Partners/Channels
        Critical Path

Business Partner Programs

A key element for almost all successful sales and marketing initiatives is an effective indirect selling channel. Whether you need a partner launch, communications, sales or conference programs, Acacia has the proven, in-depth experience having worked with numerous companies in building or enhancing their partner programs. Our experience ranges from creating a blueprint that attracts and retains key partners to designing co-marketing campaigns that generate bottom-line results.

Our services include:
  • Program research and analysis
  • Partner program architecture
  • Partner communication programs
  • Global partner launch programs
  • Marketing, sales and technical enablement programs
  • Partner recruitment programs
  • Partner conferences
  • Co-marketing campaigns and events